About Email Marketing Conversions

Q1:What is Conversions?

The percentage of unique visitors who takes desired actions upon visiting the website. Desired actions refers to user log-in,registration,subscription,download,purchase and other user actions.

Q2:Why I got conversions while I didn’t publish the HTML code on my website ?

Since the following characters will appear on bottom of every email you send out via Spread Email Marketing System, when your receivers click "Update Email&Profile" and update their profiles successfully, you will get conversions.

Update Profile

Q3:I own an online shop, how can I make use of Conversion code? Are there any concrete example? What should I type in “Value”?

For online shop owners, the conversion code could be added to the congratulations page when user has made a payment.Select a "Type"first, generally, choose "purchase"if you'd like to track their purchase history. Then "Value" could be set as product price, so that shop owners will be able to see clearly how much a user spent through clicking the links from email. For instance, set the value as "150" if one of your goods sold at this price,then click "get code", then insert the code to the congratulations page.You will see the report as below.

Conversion code

Then you will see the report as below if transactions happen.

Conversion value

Illustrations of Conversion

First, we should insert conversion codes to the web we want to count conversions, and you could do this on your Spread account.
conversion tracking

The code type and conversion value depands on your needs. Generally speaking, value of "enquiry" and "subscribe" can be set as "0", however, they can be used for marking differences if there are 2 subscribe forms, for example, set value of the more important one as "1",the other "0" to differ one from the other.

The codes generated as below:

<!--ReasonableSpread.com conversion tracking begin-->

   <a href="http://ReasonableSpread.com">

     <img border="0px" src="http://track.reasonablespread.com/ConversionTracking.aspx?userid=XXX&type=e&value=0"/>

   </a>

<!--ReasonableSpread.com conversion tracking end-->

 

Place the codes in the conversion page, it will finally redirect to the conversion page when contacts click the links in the emails, once the conversion codes are loaded, it counts one conversion successfully. It won't count a conversion if contacts are not from the emails.

Usually, we place the conversion codes in the congratulation page, due to the differences of your products, the values need to convert are different. you can make changes to conversion value with Dynamic Programming Language.

<!--ReasonableSpread.com conversion tracking begin-->

 <a href="http://ReasonableSpread.com">

  <img border="0px" src="http://track.reasonablespread.com/ConversionTracking.aspx?userid=userID&type=e&value=conversion value"/>

 </a>

<!--ReasonableSpread.com conversion tracking end-->

 

Asp.net example:
Busuccess.aspx codes:

Congratulations! You have made the payment successfully! The total amount is<%= Request.QueryString["money"]%>

<!--ReasonableSpread.com conversion tracking begin-->

<a href="http://ReasonableSpread.com">

   <img border="0px" src='http://track.reasonablespread.com/ConversionTracking.aspx?userid=XXXX&type=e&value=<%= Request.QueryString["money"]%>' />

</a>

<!--ReasonableSpread.com conversion tracking end-->

 

When Busuccess.aspx?money=345, if the visit is from emails, it will be recorded in Spread a value of 345 conversion. The web source is as below:

Congratulations! You have made the payment successfully! The total amount is 345

<!--ReasonableSpread.com conversion tracking begin-->

<a href="http://ReasonableSpread.com">

   <img border="0px" src='http://track.reasonablespread.com/ConversionTracking.aspx?userid=XXXX&type=e&value=345' />

</a>

<!--ReasonableSpread.com conversion tracking end-->

 

Please send this page to your IT Department.